Our Take on All Things Technology

Why Use A Mobile Application Lifecycle Management Process

Posted by Shyam Deval

July 22, 2015 at 6:45 AM

When we at BTC work with clients for whom we design and develop mobile applications, it is our constant endeavor to help them understand the need to plan for the entire lifecycle of the mobile application,going beyond the initial development and deployment. It’s not always an easy concept to digest, especially if the project is a stand-alone business group initiative and not part of strategic mobility initiatives.

The constant rapid changes happening in the mobile landscape, the increasing emphasis on mobile as an engagement vehicle for customers, employees and partners alike and the resultant criticality of ensuring that the mobile application experience is consistent throughout the lifecycle of that application make thinking strategically about it an absolute necessity.

Today I want to share an approach to Mobile Application Lifecycle Management (MALM) outlined by VDC research that I came across recently.This approach breaks down the entire lifecycle into a number of clearly identifiable and manageable processes. I will provide context to each of the stages based on our experience here at BTC developing and managing a recent enterprise app called Sales360.



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Topics: Mobile App Development, Mobile Strategy, Mobile App Integration, mobile app strategy, enterprise mobility, mobile app design, Mobile Apps, Sales Management, SALES360

5 Things App Developers Must Keep In Mind With Social Plugins

Posted by Ranjani Rao

July 15, 2015 at 8:55 AM

Social Plugins are a great way to promote your app and share the outcomes of using the app with other people. However, easy as it sounds, there are a few things that need to be kept in mind by developers when they face business requirements that need social plugins to be used.



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Topics: App Reviews, iOS, Mobile App Development, Mobile Solutions, Android, Native App Development, mobile app strategy, enterprise mobility, Agile Method, Mobile Apps

B2B Catalog Sales Apps: Build or Buy?

Posted by Richard Smith

July 10, 2015 at 3:42 AM

Enterprises have been slower to embrace mobile applications than consumers for a number of reasons including concerns over security, lack of people with the right skills and more.
More often than not, when companies begin to explore the benefits of mobile applications, they start with sales and marketing. Frequently that will mean a catalog app of some kind to improve salesforce effectiveness and productivity.

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Topics: App Reviews, Application Integration, Native App Development, enterprise mobility, mobile app design, SALES360

Issues and Concerns in Apple ResearchKit

Posted by Shyam Deval

July 8, 2015 at 9:04 AM

In my blogs over the last few weeks, I took a high level look at what is included under the hood in newly introduced Apple ResearchKit.  I also touched upon functional details on the three out of box modules provided in the ResearchKit software framework – Surveys, Informed Consent and Active Tasks. You can get into more implementation level details for these modules here.


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Topics: mHealth, Healthcare, HealthKit, healthcareIT, Apple Researchkit

Mobility – Strategy First and Execute? Or The Other Way Round?

Posted by Ranjani Rao

July 7, 2015 at 6:17 AM

From all the buzz and noise about “enterprise” mobility, the expectation would be that all companies have some sort of mobile offering for their workforce.But the ground reality is that the buzz has still not translated into a majority of businesses going mobile in a big way.


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Topics: Mobile Strategy, mobile app strategy, enterprise mobility, Agile Method, mobile app design

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