When we at BTC work with clients for whom we design and develop mobile applications, it is our constant endeavor to help them understand the need to plan for the entire lifecycle of the mobile application,going beyond the initial development and deployment. It’s not always an easy concept to digest, especially if the project is a stand-alone business group initiative and not part of strategic mobility initiatives.
The constant rapid changes happening in the mobile landscape, the increasing emphasis on mobile as an engagement vehicle for customers, employees and partners alike and the resultant criticality of ensuring that the mobile application experience is consistent throughout the lifecycle of that application make thinking strategically about it an absolute necessity.
Today I want to share an approach to Mobile Application Lifecycle Management (MALM) outlined by VDC research that I came across recently.This approach breaks down the entire lifecycle into a number of clearly identifiable and manageable processes. I will provide context to each of the stages based on our experience here at BTC developing and managing a recent enterprise app called Sales360.