Apps have been making news in the field of medical devices for a few years now. What started off as simple apps to convert the abundance of literature into a compact, digital visual experience has morphed into so much more. Videos, Demos, Simulations, Prospect Education, Sales Analytics, Comparison Charts … the scenarios and potential uses are both overwhelming.
The entry of sophisticated mobile devices in the market has fueled the growth of more groundbreaking custom mobile apps and has changed the face of medical device sales forever. More content, more engagement, more sales. All good, right?
But, in the midst of all the hype, there are three critical factors that a good medical device sales app should adhere to, at all times. Read on and see if your app makes the cut.