Consumer facing mobile apps can be cutting edge, even edgy, bright, new, interesting and break new boundaries in user experience. Enterprise mobile apps on the other hand have fewer options in terms of what they can experiment with. Just by virtue of their function, which is not usually glamorous, these apps need to look ‘professional’ and adhere to a corporate image. But that does not mean that UX has to be sacrificed for these apps. In fact, it shouldn’t because no matter the user – consumer or enterprise user – the expectations on user experience are the same.