Mobile app security – overhyped? Yes. Absolutely essential? Yes. What with mobile commerce, massive convergence and BYOD, can anyone afford to ignore mobile app security? NO. Mobile applications are growing, and enterprise mobility as an industry is here to stay. So are the security challenges. So how do you serve up the latest tech while keeping the bad guys at bay?
Here’s Why Mobile App Security Is So Important
Check these stats out:
- Over 1 million apps are available across platforms - apps for IOS, Android, Windows and others
- Over 100 million app downloads have taken place so far
- Nearly half of all tablet and smartphone users research online shopping options
- 15% of all online sales were made via mobile devices in 2013 (eMarketer)
- In 2013, revenue generated via smartphones is estimated to reach USD 25 billion
- Mobility drives more sales, greater customer satisfaction, reduced costs and better operational efficiency
Given all of this, the future looks very rosy for mobile app development companies, yes? Not really.